Doctors from Joy (Lekarze z Radości) is a newly opened clinic in Warsaw, in the district called Joy. The project aimed to create a friendly and welcoming identity for the medical center, that would stray from the conventional imagery associated with hospitals and medicine.
The playful and childlike style was inspired by the vision of a space that would be truly welcoming, dedicated particularly to families. The logo is based on a grid and can be rearranged to better suit the application. It can also work as a decorative element and a system of colourful geometric forms inspired by toy blocks.
This project was conducted in collaboration with marketing agency Expe.
